I help companies realize growth and enterprise value through their brand

Brand platforming

Defining how the brand will ideally be understood by its audience to meet business goals

Brand strategy

Determining the best approaches to engage the brand with its audience

INTEGRATED MARKETING

Establishing an efficient, reliable business practice of engaging audiences with integrated marketing plans

MARKETING TEAM

Developing the people and their network who will plan and execute with excellence

Skate Camp Services

INTEGRATED MARKETING WORKSHOPS

Three days, hands-on developing an understanding of integrated marketing plans while building one for an upcoming initiative, launch, or campaign. We bring together a cross-functional internal team, working toward a concept that we will take to consumers and building the plan for implementation.

GO-TO-MARKET GUIDANCE

A six to nine month partnership, once the integrated marketing plan has been developed, to move from concept to consumer, establishing best practices across all marketing functions and delivering the work to consumers.

CONCEPT DEVELOPMENT

For new brands, products, and services—or those going through a reset—we perform the complete process of understanding consumer insights, the marketplace, the product proposition. This then sets the team up to create an integrated marketing plan.

Why integrated marketing?

Brands are the accumulated life experiences of their audience—or at least, the parts they remember.

Every encounter between a company and its consumer contributes another experience. Being deliberate and intentional in every encounter is the practice of integrated marketing. It means that all forms of marketing are working together for the best possible outcome: a brand people know and love.

A performance marketing ad from a brand no one has ever heard of, or worse, one they already dislike, will underperform one from a brand people know and love. A performance marketing ad that is immediately forgettable will not change anyone’s mind to knowing and loving your brand.

Integrated marketing ensures that your brand is being built in the minds of consumers at every touchpoint—making each next touchpoint more likely to convert.

Who is Skate Camp?

experienced and proven

I have extensive experience leading within renowned consumer brands, from startups to the Fortune 100 companies. This experience spans from local to global markets, utilizing and pioneering within every marketing medium. I have consistently delivered powerful, creative, positive brand experiences to audiences who will likely never forget them, ultimately delivering scaling growth.