I help companies grow enterprise value through their brand.
I work with leadership teams to set a clear vision for their brand and a roadmap to get there. Former brand and marketing leader at Burton, Nike, MasterClass, Storyteller Overland and Specialized Bicycles.
Brand platform
Define what your brand stands for and how you want people to understand it, tied directly to your business goals.
Brand strategy
Choose where and how your brand shows up so every audience touchpoint earns attention.
Integrated marketing
Build a repeatable practice where every channel works from one plan toward one outcome.
Marketing team
Shape the team and partner network that can plan and deliver great work, without you in every meeting.
How we can work together
Where I can help most: Brand Platform
Most companies need a new blueprint every five to seven years. Customers change, opportunities shift, and the brand's story has to evolve with them. A brand platform sets a clear vision for the brand and a roadmap to get there, so every campaign, launch and hire builds on the same idea.
Integrated Marketing Workshop
Three hands-on days with your cross-functional team, building a real integrated marketing plan for an upcoming launch, campaign or initiative. You leave with a finished plan your own team built and owns.
Marketing Initiatives
On a project basis, I build and lead a specific marketing initiative from concept to market: a launch, a campaign, a brand relaunch. You get the work delivered in market, plus the playbook behind it.
Fractional Marketing Leadership
For a set term, usually 9–12 months, I serve as your part-time marketing leader, leading the plan, the team and the agencies. Built for companies not ready for a full-time CMO, or between hires.
Speaking and Teaching
Practical sessions on brand building and integrated marketing for company teams, leadership offsites and university classes, from a single session to a multi-part series. Built to teach a method people can apply the next week, drawn from real work at brands like Nike and Burton.
Why integrated marketing?
A brand is the sum of what people remember about you. Every ad, product, email and store visit adds to it, whether you plan it or not.
Integrated marketing means planning every one of those moments on purpose, so all your marketing pulls in the same direction.
It also makes performance marketing work harder. An ad from a brand people know and love converts better than one from a brand they've never heard of. A forgettable ad changes no one's mind.
Build the brand at every touchpoint, and every next touchpoint is more likely to convert.
Hi, I'm David Schriber.
Skate Camp · Los Angeles
I've spent my career building brands from the inside, and helping them find their next story when the world around them changes.
At Burton Snowboards, I started as a marketing coordinator and worked up to CMO and then president. At Nike, I led global brand experience, creative and innovation, including leading the Nike brand in North America through its shift to digital, direct-to-consumer marketing. Since then I've been chief marketing and revenue officer at MasterClass and chief marketing officer at Specialized Bicycles.
I've also worked with L Catterton, as chief brand officer at Storyteller Overland and as a board member for L.A.B. Golf.
Through Skate Camp, I bring that experience to brands including Nike, Visa, The North Face, Vans and Lululemon, helping their teams build brands and marketing that last.
I also speak and lead workshops for companies and universities, including the University of Massachusetts Amherst and the University of Oregon.
It all started with a business of my own. While studying computer science and English in college, I founded a skate shop and camp, and spent my time teaching kids to ollie. Like marketing, an ollie looks like magic until you break it down into its ingredients and put them back together. That's still how I work, and it's where Skate Camp gets its name.
Let's build a brand people love.
Tell me what you're working on: a launch, a brand reset, or a team that needs senior leadership. Email me and I'll reply within two business days.
theskatecamp@gmail.com